Cotton fibers have great qualities: it breathes, making it comfortable and healthy in hot weather. It protects from UV rays. It can be finished to different quality of softness and without chemicals, it is pleasant to the skin. Most importantly, organic cotton is safe  for the skin, your body largest organ. Organic cotton is widely embraced by holistic practitioners as having positive "chi" or energy, which can benefit people - especially those suffering or recovering from illness. Many people with chemical sensitivities can wear organic cotton clothing but are unable to wear conventional cotton due to allergic reactions to the dyes and chemical traces it contains. See the information at the bottom of the page about toxicity of pesticides used in conventional cotton.

Eco-friendly processing used in manufacturing of organic clothing does not compromise workers' health and helps reduce water and electric use and toxic runoff, e.g. non-chlorine bleach, silicon-free softeners and low impact, azo-free dyes.

Environment:    Cotton is one of the most polluted crops on earth, perhaps due to a wrong perception as a non-food crop, causing a significant risk to our freshwater.  Picture these numbers: cotton uses 24% of global insecticides market but at the same time, its acreage amounts to only 2.4% of the world's cultivated land.

What does this mean to You? If you love wearing your favorite T-shirt and pair of jeans, as we do, you have to live with the fact that it took a lot of chemicals, many of them carcinogenic (cancer creating) to create it. To "solve" the problem, a recent wave of Genetically Modified cotton has became widespread, covering 43 percent of the world's cotton. Bear with us, it sounds technical but it's worth to get it - GMO cotton is modified to tolerate the application of glyphosate (an active ingredient in commercial herbicides), so it can be applied freely without destroying the plant.

That glyphosate causes a range of cell mutations, damage to cell DNA and cancer. The residues of glyphosate have been found in a variety of fruits and vegetables and since it is inside the plant tissues, it CAN NOT be washed off. "Extremely persistent under typical application conditions" says report from The US Environmental Protection Agency. An additional concern related to using glyphosate on cotton is that the herbicide has been shown to move from cotton fabric into and through human skin.

You know the answer. The solution is NOT a better pesticide, but crops without poisons and chemicals. Organic cotton production maintains and regenerates soil fertility without chemicals, toxins, pesticides, fertilizers, GM seeds or sprays. That is not enough, though. Processing of fibers into organic cotton clothing has to be a systems that breaks down the fibers without harsh chemicals, like formaldehyde and similar. A 1993 EPA study estimated that 'one to two million' birds are killed annually by just one insecticide used on cotton! Genetically modified cotton now accounts for 75% of cotton grown conventionally and cottonseed oil is used in many processed and snack foods, as well as cottonseed is used in cattle feed.

Finally, in California it became illegal to feed cotton to cattle. Instead, it is set aside to make hygiene and clothing products for us and our babies... Let's wake up! Organic practices have a lower carbon footprint, as the entire process consumes less fuel and energy and emits fewer greenhouse gases. But also does not leave dead fish, birds or people.