Cotton fibers have great qualities: it breathes, making it comfortable and healthy in hot weather. It protects from UV rays. It can be finished to different quality of softness and without chemicals, it is pleasant to the skin. Most importantly, organic cotton is safe  for the skin, your body largest organ. Organic cotton is widely embraced by holistic practitioners as having positive "chi" or energy, which can benefit people - especially those suffering or recovering from illness. Many people with chemical sensitivities can wear organic cotton clothing but are unable to wear conventional cotton due to allergic reactions to the dyes and chemical traces it contains. See the information at the bottom of the page about toxicity of pesticides used in conventional cotton.

Eco-friendly processing used in manufacturing of organic clothing does not compromise workers' health and helps reduce water and electric use and toxic runoff, e.g. non-chlorine bleach, silicon-free softeners and low impact, azo-free dyes.

Fashion:      Organic cotton clothing is irreplaceable in fashion industry and from now on will be.  Katharine Hamnett, Gary Harvey, Hannah Martin and Kaviar Gauche and a long list of names who promotes this organic fiber. It is a very strong trend supported by arts and fashion schools, studios but most importantly organic clothing is strongly demanded by eco-conscious consumers.

Environment:    Cotton is one of the most polluted crops on earth, perhaps due to a wrong perception as a non-food crop, causing a significant risk to our freshwater.  Picture these numbers: cotton uses 24% of global insecticides market but at the same time, its acreage amounts to only 2.4% of the world's cultivated land.

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What does this mean to You? If you love wearing your favorite T-shirt and pair of jeans, as we do, you have to live with the fact that it took a lot of chemicals, many of them carcinogenic (cancer creating) to create it. To "solve" the problem, a recent wave of Genetically Modified cotton has became widespread, covering 43 percent of the world's cotton. Bear with us, it sounds technical but it's worth to get it - GMO cotton is modified to tolerate the application of glyphosate (an active ingredient in commercial herbicides), so it can be applied freely without destroying the plant.